PMS & AIF
In the ever-evolving financial landscape, investors are constantly seeking avenues to diversify and grow their wealth. Two prominent options that cater to sophisticated and high-net-worth investors are Portfolio Management Services (PMS) and Alternative Investment Funds (AIF). These investment vehicles offer personalized and professional management of funds, ensuring efficient allocation and risk management tailored to individual or institutional needs.

What is Portfolio Management Services (PMS)?
PMS is a professional service where experienced portfolio managers manage an investor’s assets across various financial instruments like stocks, bonds, and other securities.
Key Features of PMS:
- Customization: Tailored investment strategies based on the client’s financial goals, risk tolerance, and time horizon.
- Transparency: Detailed reports on portfolio performance and individual holdings.
- Flexibility: Direct ownership of assets, allowing investors to monitor and control their investments.
- Expertise: Professional fund managers backed by in-depth research and market insights.
Who Should Opt for PMS?
PMS is ideal for high-net-worth individuals (HNIs) seeking personalized investment management and direct exposure to the stock market or other financial instruments.
What is Alternative Investment Funds (AIF)?
AIF are privately pooled investment vehicles that collect funds from sophisticated investors to invest in a wide range of asset classes such as private equity, real estate, hedge funds, venture capital, and more.
Categories of AIF:
- Category I: Focuses on investments that have the potential for positive social or economic impact, such as startups, infrastructure, and small/medium enterprises (SMEs).
- Category II: Includes funds like private equity and debt funds that do not undertake leverage other than to meet day-to-day operational requirements.
- Category III: Designed for high-risk, high-return investments, often employing diverse or complex trading strategies like hedge funds.
Advantages of AIF:
- Diversification: Access to unique investment opportunities beyond traditional asset classes.
- Professional Management: Expert fund managers focus on maximizing returns within a specific risk framework.
- Regulated Framework: Governed by SEBI, ensuring transparency and compliance.

PMS vs AIF: Which one is right for you?
- PMS is suitable for those looking for direct ownership and active portfolio management.
- AIF offers access to niche markets and diversified investment opportunities, often requiring a longer investment horizon.
Why Choose PMS and AIF?
With rising market complexities, professional fund management through PMS and AIF ensures a disciplined approach to wealth creation. These investment options are designed to meet the sophisticated needs of discerning investors, offering avenues for higher returns while managing risks effectively.
Future of wealth management for HNIs
Portfolio Management Services (PMS) and Alternative Investment Funds (AIF) represent the future of wealth management for high-net-worth individuals. By offering tailored strategies and access to exclusive investment opportunities, they pave the way for long-term financial growth and stability.
If you’re ready to explore the benefits of PMS and AIF, consult with our experts today to find the solution best suited to your financial goals.
What Our Clients Say
Don’t just take our word for it—hear from our satisfied clients about how our financial solutions have made a difference in their lives.

Mr. Seetharaman A
The world is moving so fast, that we get sucked into our daily schedules and hardly get time for a studied investment. That calls for an advisor who can help solve problems and guide you in wealth creation and management. When you handover the wealth key to an advisor, it has to be someone just not with subject knowledge alone. It has to be someone who is sincere and with good intentions for you, equally passionate to make you win and more importantly someone who doesn’t shy to say no to your nutty ideas. There is an old saying, “It is amazing what you can achieve if you are not wedded to who gets the credit.” This sums up the reason for my rewarding partnership with Santosh for the last 9+ years & let me tell you that this man can make you win.

Dr. Pravish B
I have been consulting Mr. Santhosh Iyer for nearly 5 years now and what has kept the relationship religiously steady is his frankness and goal-oriented approach. He has kept me updated regarding the nuances of the investment arena. These timely advice have kept me safe and yet in a state of steady growth. I have found his services prompt, genuine and his cultured interactions has prompted me to recommend him to many. I wish him all the very best at this new venture!

Mr. Prasad Chirravuri
For anyone who is genuinely interested in educating oneself regarding their own finances & who understands the need of a balanced portfolio to ensure a smooth & effortless life I strongly recommend the services of Santhosh. Thank you Santhosh for everything!

Ms. Pooja Thomas
One who introduced me to the world of investment, a well-wisher, guide and a friend. When it comes to investment I just call Santhosh. I will recommend him to everyone who are willing to grow their wealth. I wish him all the best for all his future endeavors.